Lesson 5.3.
As a startup, your immediate goal needs to be gaining the attention of your customers so that you can sell your products or services. Too many startups waste time trying to make their business perfect, instead of pushing their offering into the marketplace to make money and gain valuable feedback. If you are not marketing, then you are not selling. If you are not selling, then there is no money coming into your business. This is the simple economics, but so many entrepreneurs seem to forget this equation when it comes to their business. Therefore, their business is struggling to exist because it has no customers.
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